About Us
Show Your Inner Self
Providing branded apparel to showcase what brings you alive. Whether it's fly fishing streams of the Holston Mountains, hiking on the Appalachian Trail, floating in a pontoon boat on a beautiful lake or trying your skill on the curves of the many wonderful motorcycle routes in the region -- Show them what makes you love life!
Inspired by the Holston Mountains
Having lived in the region and spent many hours enjoying these local favorite activities, we decided to bring smiles to faces by providing branded apparel and novelty items that made us happy. We hope it makes you happy too!
History of the Holston Monkey
The story is simple - and exactly why we wanted to celebrate the region. Friends were camping on a island on South Holston Lake, situated in a beautiful setting. A friend decided to sit on a large branch on some driftwood and quickly another camper proclaimed, look at the "holston monkey"....so a legend was born.